A MESSAGE FROM OUR SPONSORS
Neutral is the attempt to create a typeface that is free of all connotations or associations that could distract a reader from the text, a font that delivers the character of the written material untouched by the character of the typeface design. The whole project started with a discussion about why certain typefaces seemed to ‘age better’, or indeed age less than others: there seemed to be something about some of the big milestones of 20th century type design that kept them fresh for more than fifty years.
The process drew from ideas such as the Platonic form theory, Conceptual Art, Taoism and tea ceremonies. Part of the project was to develop a design methodology of comparisons and measurements of typefaces and typeface genres to come up with rules for the design of the typeface.
Aware that there is no such thing as total neutrality, this typeface explores how the absence of stylistic associations can help the reader to engage with the content of a text.
Carvalho Bernau, Neutral, 2014
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An auditor and supplier look at the facility’s air abatement system in Shenzhen, China.
Apple, Supplier Responsibility, 2014
"Sometimes I crank up some music and just let it go," says W., explaining the daily painting regimen he now enjoys in his Dallas retirement. This video that accompanies his new exhibit of presidential portraits of leaders of other nation-states takes our own nation-state to a new apex of self-parody, to say nothing of our beautiful, insane all-American capacity to wrap the horrors of our past in a cocoon of post-Protestant banality (and in this case, geopolitics practiced in the style of a fraternity pledge captain).
You really have to see it to believe it. (Consider Abu Ghraib photos as semiotic aperitif.)
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What school did you attend for sixth grade?
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What is your oldest cousin’s first and last name?
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Where were you when you had your first kiss?
What is the first name of the boy or girl that you first kissed?
What was the last name of your third grade teacher?
In what city does your nearest sibling live?
What is your oldest brother’s birthday month and year? (e.g., January 1900)
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Where were you when you first heard about 9/11?
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What is the country of your ultimate dream vacation?
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To what city did you go on your honeymoon?
What time of the day were you born?
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What is the street number of the house you grew up in?
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Who was your childhood hero?
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What are the last 5 digits of your credit card?
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What is your current car registration number?
What are the last 5 digits of your driver’s license number?
What month and day is your anniversary? (e.g., January 2)
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What was the make and model of your first car?
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What is the name of the High School you graduated from?
What is your pet’s name?
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In what county where you born?
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What is the name of your hometown newspaper?
What is your favorite color?
What was your hair color as a child?
What is your work address?
What is the street name your work or office is located on?
What is your address, phone number?